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With a view toward launching from a strong base in suburban and rural salons into the fashion-forward and design-driven world of big city salons in Korea, Amos Professional sought a new brand look that was contemporary on a global scale and packaging with which busy hair designers would find it easy to work in their fast-paced salon environments.

BRANDING

AMOS

A COMPREHENSIVE LOGO STUDY OFFERED MORE THAN TWENTY DISTINCTIVE DESIGN OPTIONS.

LOGO DESIGN

1/15

ORIGINAL PACKAGING DESIGN INCLUDED A FULL LINE OF BOTTLES IN PROFESSIONAL AND CONSUMER SIZES AS WELL AS CUSTOM PUMPS AND ACTUATORS. ALL ELEMENTS WERE FULLY RENDERED WITH AND WITHOUT GRAPHIC DESIGN OPTIONS FOR VIRTUALLY REAL DESIGN EVALUATIONS.

3-D MODELING

1/5

PACKAGING

1/9

ADVERTISING

1/4

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