Building on its strength in fragrant personal care products, industry leader Bath & Body Works sought to grow its formidable customer base by extending its most popular fragrances into beneficial products aimed at problem-solving. The challenge? To create packaging that would speak both to the ingredients and to the fragrances...and to create a look that was separate and unique from its marquee products. The result? A line that exceeded first year expectations in less than half the time. Now, that's beneficial.
BATH & BODY WORKS:
SPECIAL GIFT SETS WERE DESIGNED FOR HOLIDAYS AND PRODUCT LAUNCHES. UNIQUE FORMS LIKE INFUSED STONES, FRAGRANCE DIFFUSERS OR GIFTABLE SOAPS BROUGHT TABLETOP APPEAL TO STORES NATIONWIDE.
CLEAN WHITE PACKAGES WITH COLOR ACCENTS AND BOLD INGREDIENTS PHOTOGRAPHY (BY BETH GALTON) SIGNALED A CLEAR SHIFT IN PRODUCT ORIENTATION. BENEFIT STATEMENTS WERE PRESENTED AT A RIGHT ANGLE TO OTHER COPY, TO DRAW THE EYE TO THE POWER OF THE BENEFITS COLLECTION.