Building on its strength in fragrant personal care products, industry leader Bath & Body Works sought to grow its formidable customer base by extending its most popular fragrances into beneficial products aimed at problem-solving. The challenge? To create packaging that would speak both to the ingredients and to the fragrances...and to create a look that was separate and unique from its marquee products. The result? A line that exceeded first year expectations in less than half the time. Now, that's beneficial.

BATH & BODY WORKS:

BENEFITS

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SPECIAL GIFT SETS WERE DESIGNED FOR HOLIDAYS AND PRODUCT LAUNCHES. UNIQUE FORMS LIKE INFUSED STONES, FRAGRANCE DIFFUSERS OR GIFTABLE SOAPS BROUGHT TABLETOP APPEAL TO STORES NATIONWIDE.

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CLEAN WHITE PACKAGES WITH COLOR ACCENTS AND BOLD INGREDIENTS PHOTOGRAPHY (BY BETH GALTON) SIGNALED A CLEAR SHIFT IN PRODUCT ORIENTATION. BENEFIT STATEMENTS WERE PRESENTED AT A RIGHT ANGLE TO OTHER COPY, TO DRAW THE EYE TO THE POWER OF THE BENEFITS COLLECTION.

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