Matt and Amy Harris set out to build an equestrian center for hunter/jumpers in greater Columbus, Ohio that could catch and hold the attention of national caliber riders yet nurture young riders of every level. The Harris Family selected slover [AND] company to give their dream an identity, a look, and a name...
WHAT'S IN A NAME? IN INTERVIEW AFTER INTERVIEW, RIDERS SPEAK OF THEIR HORSES WITH A MIX OF LOVE AND RESPECT. AND THE HIGHEST PRAISE? "MY HORSE IS BRAVE."
AS A START-UP ENTERPRISE, THE OWNERS OF BRAVE HORSE WANTED A WEB PRESENCE THAT MATCHED THE THE CALIBER OF THEIR NEW EQUESTRIAN CENTER...AND A PLACE THAT YOUNG RIDERS WANTED TO BE SEEN, FULLY INTEGRATED INTO SOCIAL MEDIA AND DIRECT E-MAIL MARKETING.
THE LOGO INTEGRATES THE ICONOGRAPHY OF THE JUMP, WITH A COMPANION BRAND MARK THAT PERFORMS AS A MODERN, STYLIZED CREST, A PAEAN TO HORSE, SUN AND NATURE...AND THE CALL TO "RIDE BRAVE."
WHILE ALL RIDERS MAY NOT GO HOME WITH A RIBBON, EVERY YOUNG RIDER IS ACKNOWLEDGED FOR THEIR OWN DETERMINATION TO "RIDE BRAVE" WITH A DIVERSE AND DEEP BRANDED MERCHANDISE PROGRAM.
Then, a moment aflight. Horse and rider, silent communication, unwavering trust. Athletes both
The approach is brisk but controlled, the rider is patient yet focused and confident, his horse determined and brave.