BRAVE HORSE
Matt and Amy Harris set out to build an equestrian center for hunter/jumpers in greater Columbus, Ohio that could catch and hold the attention of national caliber riders yet nurture young riders of every level. The Harris Family selected slover [AND] company to give their dream an identity, a look, and a name...
BRANDING
WHAT'S IN A NAME? IN INTERVIEW AFTER INTERVIEW, RIDERS SPEAK OF THEIR HORSES WITH A MIX OF LOVE AND RESPECT. AND THE HIGHEST PRAISE? "MY HORSE IS BRAVE."
WEBSITE
AS A START-UP ENTERPRISE, THE OWNERS OF BRAVE HORSE WANTED A WEB PRESENCE THAT MATCHED THE THE CALIBER OF THEIR NEW EQUESTRIAN CENTER...AND A PLACE THAT YOUNG RIDERS WANTED TO BE SEEN, FULLY INTEGRATED INTO SOCIAL MEDIA AND DIRECT E-MAIL MARKETING.
DESIGN
THE LOGO INTEGRATES THE ICONOGRAPHY OF THE JUMP, WITH A COMPANION BRAND MARK THAT PERFORMS AS A MODERN, STYLIZED CREST, A PAEAN TO HORSE, SUN AND NATURE...AND THE CALL TO "RIDE BRAVE."
BRANDED ITEMS
WHILE ALL RIDERS MAY NOT GO HOME WITH A RIBBON, EVERY YOUNG RIDER IS ACKNOWLEDGED FOR THEIR OWN DETERMINATION TO "RIDE BRAVE" WITH A DIVERSE AND DEEP BRANDED MERCHANDISE PROGRAM.
HORSE SHOW
RIDE
BRAVE
Then, a moment aflight. Horse and rider, silent communication, unwavering trust. Athletes both
separately...and together.
The approach is brisk but controlled, the rider is patient yet focused and confident, his horse determined and brave.
