Philanthropist, internet ground-breaker and media entrepreneur Todd Wagner wants to make it easier for charities to get funded...and wants to stop spending so much of their hard-earned revenue on charity events.
By combining his expertise and relationships with an understanding of America's fascination with celebrity culture, Wagner conceived CHIDEO. He turned to us to create the logo, tagline, identity program and, most fun of all, the swag box for celebrity participants and the press. How's it coming? Watch Things Change at chideo.com.
THE LOGO STUDY WAS EXTRAORDINARY IN ITS BREADTH, WITH MORE THAN 50 OPTIONS PRESENTED, AND A DOZEN TAG LINES AND POSITIONING STATEMENTS OFFERED FOR CONSIDERATION. (WE HAD HIM AT "HELLO.")
THE CHIDEO LOGO AND COLOR STANDARDS HAVE PRIDE OF PLACE ON THE ORGANIZATION'S MONUMENTAL WEBSITE AND MOBILE APPS.