Even the Best Cookie is made better by a brand image that builds on its whimsical name and packaging that captures the spirit of the charming bakers. Brand visuals—part eye-catching story, part gift-wrapping—encompass every package and even decorate a kitchen clock designed to remind owners that it’s always time for cookies! Original brand creation, from design, packaging architecture and copy tone and manner, were crafteded for children and the mothers who love them.
INITIALLY, PRODUCT PACKAGING HAD TO BE HAND-FINISHED AS THIS SMALL NATURAL FOODS COMPANY BEGAN AS AN "ALL HANDS IN THE KITCHEN" OPERATION. AS THE COMPANY GREW, HOWEVER, THE VALUE TO THE BRAND OF AN ARTISANAL PRESENTATION WAS INDISPUTABLE. PROMOTIONAL MATERIALS HARKED
BACK TO THE BEST MEMORIES OF CHILDHOOD: GINGERBREAD HOUSE, "MUNCH BOX" AND A "BOOKIES OF THE MONTH CLUB." OH, THE SECRETS BETWEEN THOSE COVERS!
STYLISTICALLY PRIMITIVE AND CAPTIVATINGLY SIMPLE, A PALETTE OF BRANDED ILLUSTRATIONS BY SWEDISH ILLUSTRATOR LAURA LJUNGKVIST SPOKE TO THE DELIGHT OF ONE OF LIFE'S MORE INNOCENT PLEASURES.