A six-month-long study that examined the viability of an American version of a well considered (and decidedly royal) English organic food company culminated in a extensive feasibility report, brand positioning and visual branding, as well as a comprehensive program of prototypical packaging design across multiple product categories. A crowning achievement!

BRANDING

DUCHYGOODS

LOGO DESIGN

1/5
1/5

PACKAGING

1/28

"A DOOR" SHOP-IN-SHOPS WERE CONCEIVED TO POSITION THE COLLECTION IN THE PREMIUM FOOD SPACE.

THE BRAND BOOK TOUCHED ON EVERY ASPECT OF THE BRAND'S EVOLUTION FOR THE AMERICAN MARKETPLACE, FROM A FRESH NAME FOR THIS AMERICAN COUSIN TO ITS VISUAL PRESENTATION AT RETAIL.

PROTOTYPICAL

SHOP-IN-SHOP DESIGN

DESIGN PROCESS

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