ESENZIA

Faced with the need to overcome lower expectations to win the loyalty of America's top fashion designers, Burlington product managers had to convey their understanding of the market's higher end to gain in-roads with their collection of exquisite fabrications. The branding program began with the creation of an original name, and extended into         a  luxe showroom environment in which every element was designed to entice guests and enhance           their buying experience.

A SMALL SPACE WITH A GIANT IMPACT, THE SHOWROOM GAVE THE SENSE THAT A PERSON OF TASTE AND BEARING HAD JUST LEFT THE ROOM...AND INVITED GUESTS TO LEARN THE SECRETS LEFT BEHIND. 

SWATCHES, TOOLS AND SAMPLES, BUTTONS, BROCHURES AND A STORY TO TELL...BECAUSE THE BEST MARKETING COLLATERAL ARE THE THINGS THAT PEOPLE REALLY WANT TO TAKE WITH THEM.

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