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What do you call something with a power so bewitching that people lose their power or self-control?  Or so irresistible that it feels like you're under a spell?  A hexx, of course...with all the power of dark chocolate to destroy restraint yet heal the soul, to urge that longing for sugar yet actually, in its way, make you a little bit healthier, one small bite at a time.  The makers of this new entry into the premium artisanal chocolate space wanted an identity thoroughly enchanting, with the power to come to life, first in Las Vegas and then...well, anywhere the witchy Alexxa wants to go.  After all, she is --like her chocolate-- Super. Natural. 

THE POWER OF A BRAND LIES IN THE SPIRITED IMAGINATIONS OF ITS BRAND LOYALISTS.  ALEXXA HAS A WAY OF LEAVING THE ROOM JUST BEFORE ONE ENTERS, LEAVING BEHIND A MEMORY OF AN UNFORGETTABLE WOMAN, LINGERING IN THE SCENT OF HER PERFUME AS IT RUSHES TO CATCHES UP.

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THE PACKAGING PROGRAM EMPLOYS A VIVID COLOR SYSTEM AND THE EVOCATION OF THE BRAND SPIRIT, ALEXXA.  WASN'T SHE JUST HERE?  OR HAS SHE GONE AGAIN TO THE VAST CHOCOLATE BELT THAT CIRCLES THE EARTH AT 20 DEGREES ABOVE AND BELOW THE EQUATOR, WHERE THE WORLD'S BEST CACAO GROWS...

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THE STRENGTH OF THE BRAND'S VISUAL IDENTITY LIES IN THE REPEATING XX'S OF BRAND ELEMENTS, FROM THE ABIDING SPIRIT OF THE BRAND, ALEXXA, TO ITS AFFECTS, A HEXX ON THOSE WHO CANNOT RESIST THE WORLD'S BEST DARK CHOCOLATE.  OR ARE THOSE XX'S THE KISS SHE LEFT ON OUR CHEEKS?

A CO-BRANDED CRAFT ICE CREAM COLLECTION WITH CHEF-LED HIGH ROAD CHOCOLATE RAISES THE PROFILE OF THIS NEW ARTISANAL CHOCOLATE BRAND, AND ENDORSES THE QUALITY IN STORES NATIONWIDE.

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IN THE HIGH PROFILE LAS VEGAS STORE, BULK CANDY IS BIG BUSINESS, AND THE XX'S TIE THE CONFEXXIONS LINE TO THE CORE HEXX BRAND.  NOT CHOCOLATE...BUT CERTAINLY SPELL-BINDING SWEETS.

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BULK PACKAGING IN-STORE IS RE-SEALABLE AND BRANDED, TO POSITION THE OFFERING ABOVE STANDARD BULK OFFERINGS.  AN NOVELTY PACKAGES ARE CONCEIVED FOR REUSE AND GIFTABILITY.

LAS VEGAS VISITORS ARE T-SHIRT LOYALISTS.  THE HEXX COLLECTION SETS ITSELF APART FROM STANDARD FARE BY USING COMMISSIONED ARTWORK FROM RENOWNED FRENCH PAINTER, PATRICE MURCIANO, WHOSE EVOCATION OF THE BRAND SPIRIT, ALEXXA, SETS THE BRAND APART FROM TRADITIONAL ARTISANAL PRODUCTS.

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AT LAST, A BOOK YOU CAN EAT!

HEXX, LAS VEGAS, FEATURES 18,000 SQUARE FEET OF DELICIOUS PRODUCT CHOICES FOR THE AVID LAS VEGAS SHOPPER. UTILIZING THE 1224 BACKWALL SYSTEM, MAGNETIC PANELS ARE SPLASHED WITH 4-COLOR PHOTOGRAPHY AND TYPOGRAPHY, HELPING ALEXXA TO CAST HER SPELL OVER THE CROWDS. THE MAGNETIC PANELS ARE REFRESHED QUARTERLY, ASSURING THAT THE HEXX RETAIL ENVIRONMENT IS TREND-RIFHT, ALL THROUGH THE NIGHT!

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