HUE
A 19-year relationship bonds this agency to the leading brand in women's legwear, HUE. Every package. Nearly 40 market weeks, with all the attendant showroom design and product launches. Branding. Positioning (and repositioning). Store design in the US and for the brand's move into the Chinese market. Shop-in-Shop design for departments stores. Point of sale materials. Print collateral and national advertising. Every word written from the brand to its loyal consumers. Not just an agency relationship, but a valued, trusted partnership.
BRANDING
LEGWEAR IS A CATEGORY MOVED BY NEWNESS, AND NO BRAND DOES IT AS WELL AND AS RELIABLY AS HUE. AND FOR EACH INNOVATIVE PRODUCT, THERE'S A PACKAGE TO CALL OUT TO SHOPPERS...OVER HERE!
PACKAGING
BRAND STANDARDS
HUE EMPOWERS LEGWEAR THROUGH AN INVESTMENT IN MARKETING THAT HAS LIFTED LEGWEAR TO THE STATUS OF FASHION ACCESSORY. AND HOW YOU DO HUE? COLORFULLY, GIRLS...AND ALWAYS LIVIN' LARGE.
PRINTED ADS
OUTDOOR ADS
CONSISTENCY ACROSS COMMUNICATIONS CHANNELS IS VITALLY IMPORTANT TO BRAND AWARENESS AND RECOGNITION. BRAND VISUALS ARE EMPLOYED ON THE WEB, IN SOCIAL MEDIA, AT THE POINT OF SALE...AND ANYWHERE WE FIND THE HUE WOMAN.
SOCIAL MEDIA
VIDEO
ABOVE, A POINT OF SALE VIDEO INSTALLATION THAT IS AS MUCH STORE DESIGN AS IT IS POS.
BELOW, SLOVER DEVELOPED THE BRANDED STORE DESIGN CONCEPTS FOR HUE'S EXPANSION INTO CHINA.
CHINA STORES
Architecture and build-out: Steven Starr
THERE'S ALWAYS SOMETHING NEW@HUE!
LEGWEAR IS ON THE MOVE & HUE STAYS AHEAD BY USING THE NEWEST INNOVATIONS IN FABRIC TECHNOLOGY.
FALL 2015 POS
