Ogarden is an extensive collection of natural products from Korean giant, AmorePacific, that promises "beauty from within," derived from culture, science and a uniquely Asian market sensibility. Ingredients as visually diverse as ripe berries and dried red ginseng root had to be presented with a sense of collection. The answer: to allow key ingredients to form the brand letter "O" for visual harmony at the point of sale.
BOXES STACKED ON RETAIL SHELVES FORM MINI-BILLBOARDS, COLOR-CODED BY BENEFICIAL INGREDIENT. SINGLE "DOSE" INTERIOR BOTTLES AND PACKETTES UNDERSCORE THE BENEFITS OF REGULAR USE.
WHILE KOREAN SHOPPERS MAY NOT SPEAK ENGLISH FLUENTLY, RESEARCH INDICATES THAT CONSUMERS FIND THIS WESTERN TOUCH APPEALING. INFOGRAPHICS COMMUNICATED THE NATURAL CIRCLE OF LIFE.