When America's leading worsted wool resource determined to extend its reach up-market, they knew
that offering the "perfect cloth" was only part of the challenge. The other was to capture the eye of the gentleman who would wear it. The brand insight? To understand that both gentleman and image would be cut from the same cloth.
THE MODERNITY OF NEW YORK. THE CRAFTSMANSHIP OF ITALY. THE STYLE? ALL HIS OWN...TOLD IN OBSERVATIONS ON THE CIVILIZED MAN.