At the convergence of fashion and wellness in the North American market is Sprayology, a collection of homeopathic oral sprays and liquid vitamins meant to team living well with the good life. Packaging was conceived to bring style and sophistication to homeopathy. Bottles were inspired by purse-size fragrance sprays and color-coded using a fashionable palette. Product names could be delicately tongue-in-cheek, yet with plainly stated benefits. Print collateral was designed to suggest the beauty counter, with photography by Greg Delves.
SPRAYOLOGY
BRANDING
SLENDER TRAYS SLIPPED FROM MATTE FINISHED BOXES TO PRESENT THE BOTTLES, WHICH COMBINED BEAUTY BOTTLES AND MEASURED DOSE ACTUATORS IN A WAY THAT HAD NEVER BEFORE BEEN ACCOMPLISHED. EARLY MANUFACTURING IN BOLOGNA, ITALY, ENSURED UNPARALLELED PACKAGING QUALITY.
PACKAGING
COLLATERAL
WHAT HAPPENS WHEN PACKAGING BORDERS ON TOO PRETTY? WHEN CONSUMERS WERE SEEN TO SPRITZ THESE REMEDIES BEHIND THEIR EARS, A "SPRAY IT IN YOUR MOUTH" CAMPAIGN ENSUED!
ADVERTISING
