When Standard Textile, the largest textile manufacturer in the world, sought to move affirmatively into five star hotels, they called upon acclaimed designer Todd-Avery Lenehan to design a collection of refined jacquards for the bed and bath….and on slover [AND] company to launch their luxurious initiative. We built the program on the foundation of TAL Studio's new identity. From there, we illuminated the power of luxury and performance, complementary traits perfected by the TAL+Standard Textile partnership, through print collateral, invitations and trade advertising, sales and promotional materials and a 30’ booth at the year’s most important trade show. The results? People are TALking!

STANDARD TEXTILE

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1000 TRANSFORMATIONAL SQUARE FEET.  SALES BOOTHS ARE HARD-WORKING SPACES, BUT THE STANDARD TEXTILE BOOTH AT JAVITS MANAGED TO FEEL LIKE ANYTHING BUT A BOOTH.  PEOPLE LINGERED (AND LISTENED), WATCHED A LOOPING VIDEO AS MUCH ABOUT ENGINEERING AS ABOUT LUXURY. AND BELIEVED THAT THIS LEADING PROVIDER OF LINENS TO THE 3-STAR SPACE COULD VAULT TO THE HEAD OF THE 5-STAR LINE. (NOW, THAT DEFINITELY GOT PEOPLE TALking!)

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ENGINEERING GENIUS MEETS DESIGN LEADER IN THIS LOOPING SHOW VIDEO.

VIDEO LOOP

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