Global apparel manufacturer and brand marketer Liz Claiborne, Inc. wanted to add not just another brand to its illustrious stable, but to bring an entirely new, up-market branded point of view to consumers—and in record time. Inspired by the unusual knits and styling of the first collection, the brand image spoke to a woman as timeless as she is contemporary.
BRAND IN A BAG
THE BRAND PRESENTATION WON THE NEW COLLECTION A PLACE IN A JURIED
SHOW VITAL TO ITS LAUNCH.
Commissioned illustrations by Tinou Le Joly Sénoville
THE "BRAND IN A BAG" INCLUDED A TEXTURE CARD WITH MATERIALS AND NOTIONS THAT UNDERSCORED THE ARTISANAL NATURE OF THE COLLECTION. SWEet.