Dynamic retail packaging design in a cost-effective and easily-shipped simplex format delivered a ground-breaking and award-winning bag and box program for this Japanese retailer's North American flagship store. Boxes feature asymmetrical lids and die-cut slipsleeves, and bags stand out with unexpected shapes and footprints. Though this nearly-200 year old retailer left the North American market in 2010, identity and packaging design was "repatriated" and lives on in Japan.

TAKASHIMAYA

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THE SHOPPING BAG PROGRAM FOR TAKASHIMAYA IS IN THE PERMANENT COLLECTION OF THE COOPER-HEWITT NATIONAL DESIGN MUSEUM OF THE SMITHSONIAN INSTITUTION.

AS PART OF THE GRAND OPENING CELEBRATIONS SURROUNDING THE FIRST NEW RETAIL CONSTRUCTION

ON FIFTH AVENUE IN MORE THAN A GENERATION, LAUNCH MATERIALS RECALLED THE STORE'S HERITAGE THROUGH THE USE OF TRADITIONAL ORIGAMI TECHNIQUES, AND ITS NEW HOME IN AMERICA, WITH THE WHIMSICAL LAUNCH THEME LINE, "TAKA-WHO?"

LETTER-PRESSED CARDS AND HIGHEST QUALITY STATIONERY, NOTES CARDS AND ENVELOPES UNDERSCORED THE CARE WITH WHICH THIS VENERABLE RETAILER APPROACHED THE AMERICAN MARKET.

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