Dynamic retail packaging design in a cost-effective and easily-shipped simplex format delivered a ground-breaking and award-winning bag and box program for this Japanese retailer's North American flagship store. Boxes feature asymmetrical lids and die-cut slipsleeves, and bags stand out with unexpected shapes and footprints. Though this nearly-200 year old retailer left the North American market in 2010, identity and packaging design was "repatriated" and lives on in Japan.
BRANDING
TAKASHIMAYA
COLLATERAL
PACKAGING
THE SHOPPING BAG PROGRAM FOR TAKASHIMAYA IS IN THE PERMANENT COLLECTION OF THE COOPER-HEWITT NATIONAL DESIGN MUSEUM OF THE SMITHSONIAN INSTITUTION.
CHOP MARK
AS PART OF THE GRAND OPENING CELEBRATIONS SURROUNDING THE FIRST NEW RETAIL CONSTRUCTION
ON FIFTH AVENUE IN MORE THAN A GENERATION, LAUNCH MATERIALS RECALLED THE STORE'S HERITAGE THROUGH THE USE OF TRADITIONAL ORIGAMI TECHNIQUES, AND ITS NEW HOME IN AMERICA, WITH THE WHIMSICAL LAUNCH THEME LINE, "TAKA-WHO?"
LETTERHEAD SYSTEM
LETTER-PRESSED CARDS AND HIGHEST QUALITY STATIONERY, NOTES CARDS AND ENVELOPES UNDERSCORED THE CARE WITH WHICH THIS VENERABLE RETAILER APPROACHED THE AMERICAN MARKET.
