Designer Todd-Avery Lenehan is #34 on Interior Design magazine's list of "100 Giants" and among its youngest members. As part of a comprehensive repositioning, Lenahan sought to change the (inherited) name of his studio to one more closely aligned with his reputation, and to use the web more effectively for his firm's marketing and new business outreach. Vitally, he also sought a brandmark that he could take into a products development initiative. We began with the creation of a designer brand logo that magically reads from every direction. For the web, we first built the back-end, developing a cross-referencing database of projects, clients and styles. On the front end, we crafted a tone and manner that is engaging and personal, and a design sensibility that is as luxuriously layered as the designer himself.
CALLING CARDS ARE ENGRAVED AND OVERSIZED AND TRADITIONAL LETTERHEAD ON FINE PAPER REINFORCES THE FIRM'S MESSAGE: EVERY DETAIL MATTERS.
LENAHAN BRINGS TO EVERY PRODUCT DISCUSSION WITH LICENSING PARTNERS A DETAILED PRODUCT BRANDING PROGRAM THAT ENSURES CONSISTENCY IN BRANDING A SAVES CRITICAL DEVELOPMENT TIME.