THE BATTERY
In Spring 2016, The Battery Conservancy chose slover [AND] company to re-brand The Battery, The Battery Oval and The Battery Fair. Among the oldest parks in America, The Battery is the 25 acres of gardens, meadowlands, bike paths, walking paths and vistas that exist at the nexus of the Hudson River and the Atlantic Ocean at the most historical tip of Manhattan.
The Battery Conservancy raises money and awareness for this successful experiment in Urban Revitalization led by the founder and leader of The Battery Conservancy, Warrie Price.
BRAND ICON
The re-branding program applies to every aspect of The Battery, though implementation will roll out efficiently and cost-effectively. The new brand’s first public exposure came in June during Summer’s Solstice at the opening ceremony of The Battery Oval, followed by the inaugural two day festival, The Battery Fair. The Fair featured over 90 New York state artisans and purveyors of organic, local, eco-conscious products. This year’s sponsor was Sunbrella Outdoor Fabrics.
A proud pro-bono moment for slover [AND] company to give back to the City and our dynamic downtown neighborhood. It takes a community…and this is ours.
BRAND IDENTITY
MAP
OUTDOOR SIGNAGE
NEWSLETTER
Take a peek at what’s done and what’s yet to come:
UTILIZED BY MILLIONS OF GUESTS WHO VISIT THE BATTERY, THIS VISUAL TOOL IS A CRITICAL AND CORE PIECE OF THE BRANDING MESSAGE. OUR MAP POPS WITH THE VITAL INFORMATION HIGHLIGHTED IN THE BRAND’S CORE COLORS YET REMAINS READABLE AT A QUICK GLANCE.
THE BATTERY “B” ICON IS INSPIRED BY THE BATTERY OVAL, A LAWN CONSISTING OF TWO ACRES OF KENTUCKY BLUEGRASS AND TALL FESCUE. THE LETTERFORM IS CUSTOMIZED, CREATED FROM TWO INTERSECTING OVALS TO FORM THE CORE OF THE DOUBLE B ICON.
GRAPHIC OUTDOOR ADVERTISING RAISES AWARENESS OF THE BATTERY IN LOWER MANHATTAN WHILE INFORMING THE COMMUNITY OF UPCOMING EVENTS.
THE BATTERY BUZZ EXCEEDS THE TRADITIONAL NEWSLETTER EXPECTATIONS WITH A DISTINCT, YET PLAYFUL FORMAT THAT ENTICES POTENTIAL SUPPORTERS TO FLIP THROUGH THE PAGES AND LEARN ABOUT THE PROGRESS MADE THROUGHOUT THE YEAR.
POPCYCLE
WHEN CLIENTS REQUIRE A FORM OF COMMUNICATION THAT GOES BEYOND JUST STANDARD COLLATERAL, WE DELIVER…IN THE SWEETEST WAY. THIS LOW COST, CARBON-NEUTRAL AND VIBRANT CART CAN KEEP THE COMMUNITY REFRESHED AND ENTERTAINED WHILE INVITING NEIGHBORS TO THE PLEASURES OF THE BATTERY.
WEARABLES
PARTNERING WITH BROOKYLN-BASED BAGGU, WE CUSTOM BRANDED NYLON TOTES THAT FOLD INTO EASILY PORTABLE SHAPES, CREATING AN ECO-CONSCIOUS YET CHIC SHOPPER TO CELEBRATE THE BATTERY FAIR.
TOTE BAGS
PARTNERING WITH BROOKYLN-BASED BAGGU, WE CUSTOM BRANDED NYLON TOTES THAT FOLD INTO EASILY PORTABLE SHAPES, CREATING AN ECO-CONSCIOUS YET CHIC SHOPPER TO CELEBRATE THE BATTERY FAIR.
THE BATTERY FAIR
