Since the 1970s, Top Rank has been the dominant promoter of boxing events. The first to harness the power of closed circuit and Pay Per View television, Top Rank today leads the rankings in emerging technologies, and sought to update their brand image to the go-go world of global digital. But could a firm that's better known for high-end retail and hospitality deliver a knock-out punch? POW! You can bet on it.
BRANDING
TOP RANK
PRODUCT BRANDING
NO LONGER SOLELY A BOXING PROMOTER, TOP RANK IS A FULL-ON CONTENT-PRODUCING MEDIA COMPANY. THUS, BRANDED PRODUCT EMPOWERS FANS TO FLY THE BRAND FLAG, AND IN SO DOING, TO CREATE A SECONDARY REVENUE STREAM...AND FIGHT-READY BRAND AMBASSADORS AROUND THE WORLD.
LETTERHEAD SYSTEM
CONCEPTUAL
BRANDED LIVERY
LEGENDARY PHILLIPINES FIGHTER, MANNY PACQUIAO, REPRESENTED BY TOP RANK, IS AS MUCH A HERO IN HIS HOME COUNTRY AS AN ELECTED OFFICIAL AS HE IS WORLDWIDE AS THE DOMINANT BOXER OF HIS TIMES. IN THIS BOOK CONCEPT, WE TEAMED UP WITH PHOTOGRAPHER DAVID DREBIN TO ENVISION A BOOK APPROPRIATE TO THE STATURE OF PACQUIAO AND THE AUGUST TEAM WHO SUPPORTS HIM.
BOOK DESIGN