WIRED CUSTOM LIGHTING
How to conceive a catalog for a company that creates one-of-a-kind works of art in glass and light? With formality and imagination. The Wired Custom Lighting division of global industry leader Alger-Triton confronted the need to give designers a starting point in wall lighting and chandeliers, while at once communicating the limitlessness of the possibilities. The introduction emphasizes creativity, craft and experience, while the product pages offer imagery ripe for materials boards, anchored by design and engineering specifics. The result?
300 positively illuminating pages.
MORE "BOOK" THAN "CATALOG," PER SE, WITH PAGES GIVEN TO THE SHEER EXPRESSION OF CREATIVITY.
AT WIRED, WHAT MATTERS IS LESS WHAT IS...THAN WHAT CAN BE.
BOOK DESIGN WAS THE START OF THIS PROJECT; FROM THERE, ALL COPYWRITING AND THE DEVELOPMENT OF THE SYSTEM FOR TECHNICAL SPECIFICATIONS AND A NEW AND FACILE MEANS OF INDEXING THE PAGES FOR RAPID REFERENCE BY THE WORLD'S MOST VISUAL PEOPLE...DESIGNERS.
When the custom luxury lighting industry called for a higher efficiency in manufacturing, Alger Triton answered by forming Studio AT where elegant, high-quality light installations are offered at competitive prices. The case studies highlight the detailed and elaborate process of what is required to produce light fixtures of such magnitude. Through captivating imagery, powerful language and unexpected details, each page captures the magic of combining glass and light...while also providing essential, practical information for designers and clients.
WITH CAREFULLY ENVISIONED DETAILS, EACH PAGE ILLUMINATES THE MAGIC OF COMBINING LIGHT AND CREATIVITY.