WYNN PALACE COTAI

The first major evolution of the Wynn Resorts brand, the branding program for Wynn Palace Cotai informs the global brand with local culture to express itself with honor and respect to the Chinese market. The fronds of

the Wynn crest, a symbol of the brand's top tier offerings, have been replaced with graphic cranes for cultural resonance and to express the brand's rise. Yet, the core shield, which embraces a stylized W, remains the central power of this enduring brand symbol.

BRANDING IS SO MUCH MORE THAN A LOGO, OF COURSE.  WELL DONE, IT ENCOMPASSES EVERY CONCEIVABLE GUEST TOUCHPOINT, FROM SERVICE WEAR TO FRAGRANCE, AND FROM AMENITIES TO THE WAY THEY ARE PRESENTED. ALWAYS INFORMED BY WYNN'S DISTINCTIVE INTERIOR DESIGN, THE PROGRAM EMBRACES THE EXPERIENCE THAT EVERY GUEST HAS: LUXURIOUS, SENSITIVE TO THE DETAILS AND ALWAYS HONORABLE.

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A MEMORABLE BRAND IS A SUCCESSFUL BRAND. WHEN GUESTS DEEM BRANDING "INSTA-WORTHY," IT IS AN UNMISTAKABLE INDICATION  THAT THE BRAND'S VISUAL EXPRESSION IS SPOT-ON.

WHEN A HOSPITALITY BRAND GETS THIS CLOSE TO ITS GUESTS, IT HAS TO BE PERFECT. FROM PERSONAL CARE AMENITIES TO IN-ROOM DETAILS, GUESTS HAVE GIVEN THE WYNN PALACE BRAND THEIR

INSTA-STAMP OF APPROVAL.

INSTA-WORTH EATING...BUT ONLY AFTER A WELL-PROPPED PHOTO SHOOT. THE PERFECT WAY TO SHARE A FANTASTIC RESTAURANT EXPERIENCE WITH FRIENDS...WITHOUT ALL THE CALORIES!

A HOSPITALITY BRAND SHOULD GIVE GUESTS MORE THAN A FEW BRAGGING RIGHTS...AND THESE INSTAGRAMMERS TAKE FULL ADVANTAGE OF THEIR WYNN PALACE MOMENTS TO SHOW OFF. AND WHY NOT? LIFE IS GREAT...AT WYNN PALACE.

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